STRATEGY, DESIGN, COMMUNICATION AND EXPERIENCE FOR THE FOOD AND HOSPITALITY SECTOR — LONDON & CAMBRIDGE —

Cutting The Mustard is a place where pragmatism meets intuition, where memorable identities are born from dialogue, cultural references and experience. We lay bare what is substantive and inspirational behind a concept, product or space in order to shape its unique language and form.

Our interdisciplinary studio has over 20 years experience conceiving, realizing and promoting projects in the food, beverage and hospitality sectors. We engage with clients who are committed to a sustainable and environmentally responsible business culture be it the development of a restaurant concept, the design of an Italian delicatessen or the study and realisation of a new vermouth label. Our challenge is to deliver effective, coherent and impactful brand experiences that secure positive change today and for the long term future.

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